INFLUANCE HAIR CARE
Role: Web Designer and Illustrator | 2021 - present
Influance Hair Care is a luxury hair brand based across the east coast. My role is to work with marketing team to plan campaign and rollout concepts for print and social media regarding different products. Art direct and style clothing for models on various photoshoots. Creative direct various video shoots and model campaigns. Here is a look at my work done with the company.
GRAPIC DESIGN
Lead designer on the redesign Influance’s Website.
Updated Redesign of Influance’s Website
Previous Web Design
Email Designs to go along with the new website aesthetic
Designed promotional material for educational content
Designed product and aid campaigns for different media outlets regarding influance’s various products.
Created and designed new logos for Influance’s company sub-brads
Designed the rosemary foam and coconut glazed edges promotional box during their campaign week.
Company T-shirt Designs
CREATIVE DIRECTION
I creative directed these various shoots. I helped come up with concepts for and directed the models on poses and the overall vision to promote Influance’s various hair care products. The model sketches show the work I did styling each model.
Creative Direction/ Storyboarding Video Content
I had the opportunity to work with a very talented Marketing Team:
Social Media Manager and Photographer: Catherine Holmes
Videographer: Nathaniel Brown
Photographer and Designer: Anthony Brown